Only Mormon Minds Need Apply

[Media] You may recall a Salt Blog post regarding lobbyist/state GOP chairman/cum Deseret Morning News publisher Joe Cannon's announcement earlier this month about new niche publications that would target a whole new audience: Mormon readers!

Well, the work has begun. A concerned staff member of the Deseret Morning News just sent CW this e-mail about a couple of new openings to be filled soon at God's Newspaper. Here is the e-mail, forwarded by the staffer:

Soon there will be two open positions for writers and/or editors in a yet-to-be-named department working on yet-to-be-named new sections of the newspaper that will emphasize news and features of LDS interest. We're looking for people who have demonstrated strong news writing, reporting and/or editing abilities. Applicants must be familiar with LDS faith and culture, and able to produce content that will be of interest to a growing readership in print and online. The niche for these new sections will be: less "official" than the LDS Church News, more feature-oriented than City Desk's breaking-news coverage of the LDS Church and related events, and more LDS-specific than the weekly Religion/Ethics section. Employees of the new department also might participate in production of the Church News section. We'll be looking both inside and outside the Deseret Morning News to fill these slots. If you are interested, or know someone who might be, contact David Schneider, daves@desnews.com or 237-2158.

The source, who fears reprisal if named, points out: "Many non-LDS employees [of the DMN] are of course worried that a targeted emphasis on the LDS Church/LDS culture will make it even more difficult -- and it is plenty hard already -- to convince sources that we're fair and objective." (Holly Mullen)